Link building & AI search visibility

Rankings are built in layers.

Hand-vetted links, real brand mentions and the signals AI models trust — stacked until search engines, and AI answers, put you first.

Get a free link audit See how it works

How it works

Five layers. One climb from page bottom to #1.

Here's how a page moves for a query like "white label link building" — each layer earns the next position.

  1. 01

    Technical foundation

    Crawlable, fast, properly indexed. Nothing climbs on a broken base.

    #8 → #6
  2. 02

    Content

    Pages that answer the searcher's question better than anything else on the page.

    #6 → #5
  3. 03

    Vetted links

    Placements on real sites with real readers — every one checked by hand before it goes live.

    #5 → #3
  4. 04

    Brand mentions

    Your name, consistently, across the sources search engines and people already trust.

    #3 → #2
  5. 05

    AI signals

    Structured data and citations that AI models can read, verify and repeat.

    #2 → #1
#1

Top of search — and the AI answer. When people ask ChatGPT, Perplexity or AI search, your site is the source it cites.

Services

Three things, done properly.

A small studio with a narrow focus. No web design packages, no social media retainers — just the layers that move rankings.

01 · For SEO agencies

White-label link building

You sell, we deliver under your brand. Hand-vetted placements, white-label reports and a replacement if a link drops within 12 months.

02 · For brands

AI search visibility (GEO)

Find out whether ChatGPT, Perplexity and AI search answers mention you — then build the mentions, sources and structure that make them do it.

03 · Our specialty

Caucasus & Russian-language placements

Publishers in Armenia, Georgia and the Russian-speaking web that large marketplaces barely cover. Sourced locally, from Yerevan.

The vetting standard

Most sites don't pass.

Big link marketplaces list tens of thousands of sites and leave the checking to you. We check every site before you ever see it.

70%

of sites we expect to reject — the real number goes live after our first 100 reviews

  1. Real organic trafficA steady trend over 12 months, not a spike. High authority with no visitors is a fail.
  2. A real editorial siteReal authors, a clear topic, content written for readers — not a "write for us" page and little else.
  3. Clean outbound linksNo casino, pharma or spam neighbours, and no footprint of a private blog network.
  4. Topical fitThe site's readers would plausibly care about your page. Relevance beats metrics.
  5. Indexed and monitoredWe confirm the page is indexed and keep checking. If the link disappears within 12 months, we replace it.

AI Search Lab · Experiment #1

Can a brand-new site reach the top of search and AI answers in 60 days?

We're running it on this site, in public. Every few days: what we did, what moved, what didn't — with screenshots and numbers.

Day 0 · Baseline

Google position for "Layerly": [—]
AI answers mentioning Layerly: [0 / 30]

Day 15

[Update coming]

Day 30

[Update coming]

Day 60 · Result

[Update coming]

Follow the updates on LinkedIn

Founder

Farshid Ghaffari

I started Layerly because link building has a trust problem: too many sellers, too little checking. You work with me directly — I vet the sites, run the outreach and answer your messages myself.

Based in Yerevan, Armenia. Working in English and Persian[, Russian].

LinkedIn GitHub farshid@layerly.net

Free link audit

Send your site. Get a straight answer.

Within [48 hours] you get a short, plain-English report: your strongest and weakest links, three gaps your competitors are using, and whether AI answers mention you.

Placements from $100 to $2,000 per link, depending on the site.

Opens your email app with the details filled in.